While most small businesses think that online reputations don’t matter, this thought could be the biggest mistake they ever make. A company’s online reputation has a direct impact on the revenue they procure. A negative company image online can cost a company thousands if not millions of dollars of lost revenue per year.
We all know that bad news travels fast. If you are not careful, anyone for any reason can post negative comments about you or your company. How this impacts you and your business can be as small as a potential customer clicking on a competitor instead of your site or as damaging as people asking their friends and family not to conduct business with you or your company.
How Do I Know What People Are Saying About My Company?
Finding out about your online image is a lot easier than you may think. The most common is a Google Search. Those that are looking for information regarding your company or you can simply type your name into the search bar and find any information that has been published, good or bad. Other search engines people will try will be any major search engine like Yahoo, Bing, MSN, or AOL.
A second place people will go to investigate the online reputation of a company will be their social media sites. Places like Twitter and Facebook hold a lot of clout in the online world. You are able to search about a company and the things being said about a company just by searching them.
How Can I Keep An Eye On All The Places Where People May Talk About My Business?
Fortunately, due to the rising impact online reputations have on a company’s credibility and reliability, there are a host of tools out there to help you manage and build your online reputation. Most services have a monthly fee, but it is a small investment compared to the revenues lost for having a poor online image.
Social Mention – Social mention is a free to use tool that will monitor a company’s online reputation based on their mentions throughout the internet. It will allow you to view the strength of your online presence and whether the online world has a positive or negative impression of your business. It can provide information regarding keywords that are most used or associated with your business and where your business is viewed the most.
Topsy – Topsy is also a free search too. It works much like Social Mention. However you are able to search specific areas with Topsy and some specialty searches like what industry influencers have to say about your company.
Finally there are a lot of services you can pay for that will give you similar information like RenegadeWorks Online Reputation Management Software. The difference is that the paid services will monitor and notify you of your online reputation activity. The free services require that you go in and check frequently.